Coming soon · Christmas 2026 hot list
The toys every wish list is asking for, in one basket.
This year's DreamToys picks, with in-stock alternatives where the originals have sold out, plus building sets, squishies and stickers, the categories growing fastest in the UK this year.
Tipped by the experts
The Christmas Top 15
Chosen by the Toy Retailers Association's DreamToys panel of independent retailers and child testers.
Pocket-money picks
Big joy, under £10
Stocking fillers, party bags and Secret Santa from Crazy Fun, Orchard Toys, Mini Brands, Gui Gui, Pokémon and Clickeez. Toys at £5–£10 are this year's fastest-growing price band, so these sell out quickly.
Shop by play
What's selling this year
Gift finder
Who are you buying for?
Choose an age and a budget and we'll pick from the hot list.
Toy safety
Every toy meets UK safety law
We only sell toys that comply with the Toys (Safety) Regulations 2011, and we only buy from UK-based brands, distributors and wholesalers, so every toy has a named UK business behind it.
Spotted a safety problem with a toy you bought from us? Email office@mxm.store and we'll act on it the same day.
- UKCA or CE markedWe check the marking and keep the maker's Declaration of Conformity on file before a toy goes on sale.
- Named maker and UK importerThe manufacturer's name and address, plus the UK importer's details for toys made abroad, are on the toy or its pack.
- Warnings in EnglishSafety warnings and instructions are printed in English on every pack.
- Age shown before you buyEvery product shows the manufacturer's age grade, so you can see it before adding anything to your basket.
- Traceable and recallableEvery order is linked to its supplier and batch, so if a toy is ever recalled we can contact you straight away.
Genuine stock only
Every toy comes from the brand, its UK distributor or an approved UK wholesaler. No copies, no grey imports.
Only toys we can ship
We only list toys our UK suppliers have in stock, and every toy shows its own Christmas order-by date. Bigger baskets may come in more than one parcel.
Christmas returns
Anything bought from 1 November can be returned until 31 January.
Launch list
Be first in the queue when ordering opens.
We'll send one email when the shop opens, plus our Christmas order-by dates. No spam, and you can unsubscribe any time.
Your details
MinimuMaximuM Ltd (trading as Wish & Play) stores the name and email you give us, with the date you signed up, only to email you about our launch and offers. Your details are held for us by our database provider, Supabase, on servers in London. We rely on your consent, never sell your details or share them with anyone else, and keep them until you unsubscribe. To unsubscribe, or to see or delete your details, email office@mxm.store. You can also complain to the ICO.